If you didn't know his name, you will now.
Web surfers around the world are posting, sharing and tweeting an Internet-based campaign aimed at bringing an elusive African rebel leader to justice.
Joseph Kony, head of the Lord's Resistance Army or LRA, has long been wanted by the International Criminal Court for crimes against humanity. Human rights activists say the paramilitary group has killed thousands in routine massacres and forced scores of African children to serve as child soldiers or sex slaves.
The Kony 2012 campaign, orchestrated by non-profit group Invisible Children, aims to raise support for his arrest through social media.
The goal? Make Kony famous. The movement doesn't intend to glorify the rebel leader, but rather, aims to intensify efforts to apprehend him by making him a household name.
Part of the crusade includes a short film recounting the story of Jacob, a young Ugandan boy who recalls watching LRA troops slit his brother's throat. The tale is followed by testimony from other African children who describe their fear of being abducted.
The film, directed by Jason Russell, was posted to YouTube on Monday and has garnered more than one million views in 48 hours.
