Alberta beef, locally grown vegetables, and whole grains, it's a gourmet feast but it's for your pet, not your plate.
At its Crossfield factory, RedMoon Custom Pet Food builds gourmet meals for cats and dogs, not people.
RedMoon claims to be the world's first company of its kind.
Pet owners use an online menu to choose from a wide variety of not just flavours, but health supplements which do everything from improve joint health to make animals breath smell better.
Jason Bailey of RedMoon Custom Pet Food says, "Most pet foods out there are created on a bell curve so they are made to look after most pets 90 percent of the time. And we saw a real opportunity to look after individual pets."
The mixture is hand made to order, then shipped to the clients door.
Clint Bailey of RedMoon Custom Pet Food says, "Well I actually enjoy that because it seems like I can connect to that individual and actually it might sound weird, but I picture the animal just improving like my dog did."
RedMoon has been shipping pet food since February, but it's taken over 2 years to get from concept to kibble.
It's also taken a fair bit of money.
RedMoon caught a big break when it convinced Calgary based AVAC Limited to invest $700,000.
AVAC Ltd. is a not for profit company that invests Alberta tax dollars in companies it expects will benefit the provincial economy.
Ross Bricker, AVAC Ltd. President and CEO says, "If we are going to invest significant money, we want to see material benefit to Alberta."
The company's president says what sets it apart from other venture capitalists is the way it invests in ideas and people
Bricker says, "Venture capital as a rule invests later in the process. They tend to invest close to if not after you already have your first customer; whereas we will invest to help you get to that first customer."
For companies like RedMoon, those customers are starting to pour in.
Since its public launch in February it's opened a factory in the US.
The two biggest markets for its customer pet food are now Calgary and New York.
For more information you can contact visit RedMoon Custom Pet Food or AVAC Ltd. on their websites.
