Cochrane Dodge is offering customers a free car. Well, sort of.

The dealership is giving customers a Dodge Caliber if they purchase a 2008 half-ton or full-ton truck.  Customers just have to pay the tax on the car to take possession of it.

With an incentive like that, vehicles have been flying off the lot all week.

It's a nice change from the pace lately. "Trucks did slow down and I think it's got a lot to do with the housing industry. A lot of trades people have slowed down," says Jacquie Matechuk from Cochrane Dodge.

The sale will last until all the trucks on the lot are gone.

As of Wednesday afternoon, there were only eight trucks left.